Beneficial Financial Group is an insurance and financial services company based in Salt Lake City, Utah. It is a subsidiary of Deseret Management Corporation, the for-profit arm of The Church of Jesus Christ of Latter-day Saints (LDS Church). The company was founded in 1905 and as of its 2013 fiscal year end had assets of $3.0 billion. The insurance side of the company was known for many years as the Beneficial Life Insurance Company.
Beneficial is certified by the Insurance Marketplace Standards Association for ethical business practices. It is a subsidiary of Deseret Management Corporation (DMC), a for-profit management company of assets for the LDS Church. Beneficial held an "A+" (stable) rating from Standard & Poor's for financial strength, when S&P downgraded the rating to "A" due to exposure to MBS, and warned of further possible devaluations unless DMC replenished some of Beneficial's capital as it deteriorates "from its currently strong level."
On June 16, 2009, it was announced that Beneficial would stop writing new policies at the end of August. DMC reiterated its commitment to back existing policies, but said that in the current environment, Beneficial was too small to compete with larger insurers.
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The company headquarters for many years was in the Beneficial Life Tower, directly above the ZCMI Center Mall. This office tower had the company name in large letters along the side, lit in blue at the top of the structure. The words Beneficial Life could be seen from quite a distance as the tower had an entirely unimpeded view of the Salt Lake Valley along the main artery known as State Street.
During the mid-1980s the Beneficial Life tower achieved notoriety when a rare breeding pair of peregrine falcons decided to take residence on the company letters on the north side of the building.
Around 2006, Beneficial moved to the former Kennecott building on an opposite corner of the same block. Both buildings remained while almost the entirety of the block was torn down, along with neighboring blocks of downtown Salt Lake City, and turned into a new development called the City Creek Center.
Source of the article : Wikipedia
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